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Frankfurt, Germany, November 19, 2020

Star Alliance receives Corporate Innovation Award from PlugandPlay Digital technology leadership recognised by global innovation platform

Plug and Play, the global innovation platform based in Silicon Valley, announced Star Alliance, the world’s largest global airline alliance, as the recipient of the accelerator’s annual Corporate Innovation Award. The award recognises exemplary corporate partners in the Plug and Play ecosystem that have demonstrated exceptional commitment to engaging tech startups and have achieved outstanding results in driving digital innovation. More than 400 global corporate partners are engaged with Plug and Play worldwide. 

“We've been working with Star Alliance and some of their member carriers since 2017 and they are by far the most innovative and digitally minded airline alliance,” said Saeed Amidi, Founder & CEO of Plug and Play. “The number of startup engagements Star Alliance has been able to secure puts them on top of our travel and hospitality ecosystem.”
Star Alliance is the first global airline alliance to partner with Plug and Play. It was recognized this year for its leadership as a partner to travel and hospitality startups. Together, Plug and Play and Star Alliance have brought together 126 emerging tech companies in the travel industry over three years. A dozen products from those companies are being tested by various member airlines in the Alliance. 
This year’s award was presented to Jeffrey Goh, CEO of Star Alliance, during Plug and Play’s annual winter summit, a virtual event that concluded today. 
“Star Alliance is all-in on technology — not only for ways to safeguard the health and hygiene safety of our passengers, but also to be ready with New World customer innovations when travel returns. Working closely with Plug and Play, Star Alliance and our member airlines are nurturing startups in the travel space, giving us a unique opportunity to identify the next generation of innovation, today,” said Goh. “It is critical we invest in the future now.”
Star Alliance has continued to prioritize innovation and digitalization during one of the most difficult times faced by the travel and hospitality industry. Since the beginning of the COVID-19 pandemic, Star Alliance has taken a leadership role, working with Plug and Play to host innovation days and demonstrating the strength of its network of 26 airlines, each eager to discover and implement technologies that will transform the passenger experience. 
Mr. Amidi went on to say: "It is amazing to see Star Alliance accelerate their digital initiatives during these unprecedented and challenging times.  I am confident their investments today will create tremendous value for their members and their customers in years to come and help them keep their leadership role in the aviation industry.

About Plug and Play:

Plug and Play is a global innovation platform. Headquartered in Silicon Valley, Plug and Play has built accelerator programs, corporate innovation services, and an in-house VC to make technological advancement progress faster than ever before. With over 35 locations around the world, 400+ official corporate partners, over 30,000 startups, and more than 1500 investments since 2006, Plug and Play created the ultimate startup ecosystem across 18 different industries including Travel & Hospitality. We currently work with JetBlue Technology Ventures, CWT, Accor, Fraport, Vienna International Airport, Star Alliance, Flight Centre Travel Group, Changi Airport, IATA, and many more. Companies in our community have raised over $9 billion in funding, with successful portfolio exits including Danger, Dropbox, Honey, Lending Club, and PayPal. To join the ecosystem, please visit

About Star Alliance:

The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines and United. Overall, the Star Alliance network currently offers more than 19,000 daily flights to over 1,300 airports in 195 countries. Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.