STAR ALLIANCE AND TCS CELEBRATE 15 YEARS OF PARTNERSHIP WITH NEW DIGITAL TRANSFORMATION INITIATIVES Industry-First Solutions Built by Tata Consultancy Services has Helped Star Alliance Drive Digital Innovation and Provide a Seamless Experience to Passengers
Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, and Star Alliance, the global airline network, celebrated the 15th anniversary of their strategic partnership. To mark the occasion, Jeffrey Goh, CEO, Star Alliance and Alexander Stollberg, Director IT, Star Alliance, visited TCS’ Agile Delivery Center in Chennai, India and interacted with TCS’ leaders and teams.
Several industry-first solutions built at this center by TCS, leveraging its contextual knowledge gained over the years, are helping Star Alliance drive digital innovation. Adoption of Agile methods in the design and development of these solutions has helped the Alliance achieve significant speed to market. Additionally, TCS has helped transform the Alliance’s IT infrastructure by migrating it into a fully cloud-enabled environment, providing further agility and scalability.
The creative use of digital technologies and the smooth flow of information and analytics, tailored to each airline’s specific requirements, are resulting in a seamless experience for passengers, especially when connecting between member carriers on their journeys. An industry-first through check-in hub enables passengers to execute a through check-in across the 28 alliance members and beyond. The Star Alliance Baggage Hub, which enables member airlines to track a customer’s bag through every step of a multi-leg, multi-airline journey. By enabling end to end tracking of bags, the solution ensures better experience for passengers and repeat customers for airlines.
To enhance the frequent flyer experience, TCS has built a next generation availability platform, which allows frequent flyers to see available seats for mileage redemption, not only for the airline whose frequent flyer program they are enrolled for, but also for all other member carriers.
Jeffrey Goh, CEO, Star Alliance, said, “With mobile devices, today’s travellers are ‘always connected’ and expect services at their fingertips. We are shifting our strategic focus from membership growth to improving the seamless travel experience, especially for those customers who fly on multi-carrier journeys. Our partnership with TCS has accelerated our digital transformation and is leading to enhanced customer experience. The transformation is ongoing, and passengers can expect even smoother journeys – no matter which airline they’re using within the Star Alliance network.”
Alexander Stollberg, Director IT, Star Alliance, said, “TCS is a strategic partner which has helped Star Alliance implement significant advancements in its goal of creating a more seamless travel experience for its customers and to more closely integrate its member airlines’ IT systems. Since the beginning of the partnership in 2004, TCS has utilized its contextual knowledge and always focused on what we as the customer wanted, which gives the bandwidth to Star Alliance to drive innovation and focus on its ultimate goal of providing the best possible service to Star Alliance travelers.”
Shankar Narayanan, Global Head, Travel, Transportation & Hospitality, TCS, said, “As Star Alliance’s technology and digital partner for 15 years, we have watched with great pride as it grew to represent a quarter of the world’s scheduled airline services. These latest initiatives will further accelerate the digital transformation of the airline ecosystem and set new benchmarks in passenger experience, positioning the Alliance’s member airlines to succeed in a Business 4.0™ world.”
About Star Alliance: The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines and United. Overall, the Star Alliance network currently offers more than 19,000 daily flights to over 1,300 airports in 194 countries. Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.