United Airlines Introduces Upgraded App
"Every day we are using technology to improve our customers' experience and making more information available to our customers at the swipe of a finger," said Linda Jojo, executive vice president of technology and chief digital officer at United Airlines. "With this updated app, we set out to bring improvements that are meaningful to all our customers, whether they travel every week or only once a year."
Customers' favorite features, such as bag tracking, will continue to be available in the updated app, and new highlights include:
A navigation bar that gives customers quick access to some of the most popular tools such as flight status, and some new handy features like My Trips.
A My Trips tab in the navigation bar that allows customers to easily access information about their upcoming trip and stores boarding passes when customers are checked in for their flights.
An inbox that stores important push notifications United sends customers about their flight, such as if a flight status changes, gate changes and alerts about when boarding for a flight has begun.
Dynamic boarding times will be updated throughout the app in the event that departure times change to give customers the latest information even when they are not at the gate. This builds on the airline's recent addition of boarding notifications, which were added when United rolled out its Better Boarding process.
One of the biggest updates to the app comes during the travel period, when the home screen updates to give customers the most helpful information for each step of their travel journey. The home screen will begin to update starting 48 hours before a flight, and will continue updating throughout various phases all the way through arrival at the final destination with the most useful information. For instance, customers connecting will find a screen that allows them to easily access airport maps so they can easily navigate to the next gate. Bringing the most useful information to the forefront will make the entire journey less stressful and more intuitive.
The app also includes an updated design with more engaging content. When a customer does not have an upcoming trip, the app will open to a beautiful destination image to provide travel inspiration. Content on the home screen is also more personalized to each user; for example, customers who recently passed loyalty milestones will be recognized on the home screen, and the app will also celebrate customers on their birthday.
United's in-house digital team spent over a year designing and creating this updated app, including eight months during which customers and more than 18,000 employees provided feedback to create the final version that rolls out worldwide today. United issued seven releases during the beta test, making numerous changes based on user feedback. There were more than 13,000 check-ins during the beta test period. The airline will continue soliciting feedback on the app and expects to roll out additional features later this year to further improve and ease travel for our customers.
As a technology leader, United was the first carrier to offer mobile boarding passes and became the first to introduce boarding passes and flight information in its app for partner airlines. Customers can access boarding passes and flight information for flights on United's Star Alliance partner airlines when flights are booked with connecting travel on United on the same itinerary. The airline also made it easier for customers to search for fare classes available in the app with Expert Mode, a popular feature from united.com.
About Star Alliance: The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines and United. Overall, the Star Alliance network currently offers more than 18,800 daily flights to over 1,300 airports in 193 countries. Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.