Media Resources

London, UK, October 18, 2018

South African Airways wins UK digital accolade and ‘Best African Airline’ award at the Business Traveller Awards 2018

South African Airways has once again scooped the ‘Best African Airline’ Award at the Business Traveller Awards 2018. This is the 12th consecutive year that SAA has won the accolade, adding to a line-up of awards the airline has received this year.

This award follows South African Airways being voted the leading digital e-learning and brand immersion airline course last week by members of the travel industry.

The trade voted SAA second most popular course from over 150 online courses across the entire travel industry, on the online travel trade platform, OTT.  SAA were the most popular airline course, second only to its industry partner, Star Alliance.

Gary Kershaw, GM UK&I, SAA, said, “We’re delighted that the trade have voted South African Airways as the leading airline in the list of the most popular online courses in the entire travel industry. For a long time SAA in the UK has been at the forefront of digital engagement in the consumer and trade space, and we continuously look for new innovation and technology to support our customers”

The Business Traveller Awards are voted for by readers of the magazine and are designed to reward products and services that the readers themselves value. Widely regarded as the market’s benchmark for excellence, South Africa’s national carrier beat competition from Ethiopian Airlines, Kenya Airways and Comair (British Airways) for the title of Best African Airline.

 

About Star Alliance: The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines and United. Overall, the Star Alliance network currently offers more than 18,400 daily flights to 1,300 airports in 191 countries. Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.