What is Star Alliance?

About Star Alliance Star Alliance Leads The Way

Combining strength and innovation

Five airlines created Star Alliance as the first global aviation alliance back in 1997. We’re still pioneering – dedicated to innovation and excellent customer service, with a track record of success. So our customers experience the best of both worlds: absolute reliability coupled with constant innovation.

Today, Star Alliance has 26 member airlines, each with its own distinctive culture and style of service. Alliance members come together to offer smooth connections across a vast global network. A project company based in Frankfurt, Germany, coordinates Star Alliance activities. These include co-locations at airports, infrastructure, communication initiatives and other services to improve your travel experience.

Member Airlines

Star Alliance Member Airlines

Our member airlines include many of the world’s top aviation companies as well as smaller regional airlines. Together, they offer easy connections to almost any destination in the world. Each airline maintains its own individual style and cultural identity, bringing the richness of diversity and multiculturalism to the alliance. At the same time each airline shares a common dedication to the highest standards of safety and customer service.

Click on a logo to learn more about them:

About Star Alliance HQ

About Star Alliance Headquarters

Star Alliance Services GmbH was created in 1997 to manage the Star Alliance network on behalf of its members. 

Today, about 60 people work at Star Alliance headquarters at Frankfurt Airport. It is a truly international workforce, mirroring the reach and multiculturalism of the Alliance, with a team made up of people from over 15 different countries.

The company’s mission is to “Execute leadership in managing a portfolio of alliance products and services using an agreed process”.

Our business is all about connectivity, collaboration and co-ordination – creating and managing the products and services that glue the Alliance together and make the flying experience for our member airlines’ customers as comfortable and seamless as possible. Initiatives such as locating member airlines close together in airports, employing connections teams for smoother transfers, sharing facilities, analysing flight schedules and introducing innovative technology help us achieve this. We leave the on-the-ground and in-the-air business of operating flights to our member airlines. 

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Introducing the senior management at Star Alliance Headquarters, which is formally incorporated in Germany as Star Alliance Services GmbH.
Jeffrey Goh

Jeffrey Goh

Chief Executive Officer

Jeffrey Goh is Chief Executive Star Alliance Services GmbH, based at the company’s headquarters in Frankfurt. Star Alliance, created in 1997 as the world’s first global airline alliance, provides smooth transfers across an extensive global network, together with rewards and recognition for frequent international travellers.

Previously, Jeffrey Goh was Chief Operating Officer and General Counsel for the Alliance, with responsibilities spanning human resources, sourcing and fuel-related projects, legal, finance and project management. Before moving to Frankfurt, he had lived in Singapore and Melbourne and held positions at the International Air Transport Association in Montreal and at Beaumont and Son, a leading aviation law firm in London.
He has a doctorate in the principles and policies of regulating airline competition and has published widely in the field of aviation law and regulation.


Christian Draeger

Christian Draeger

Vice President Customer Experience

Christian Draeger is Vice President Customer Experience. He joined Star Alliance HQ in 2015 from Swissport International, a leading supplier of aviation services. As Managing Director he was in charge of business units at various locations in the worldwide network.

With over 25 years` experience in the aviation industry, he has also held senior positions at different airlines. He worked in airport operations for American Airlines, British Airways and Lufthansa and  as the Head of Ground Services for SWISS during its founding years. He completed his studies in St. Gallen.

Martin Müller

Martin Müller

Director Strategy and Finance

Martin Müller is Director Strategy and Finance at Star Alliance HQ, responsible for strategic development of the Alliance as well as finance, controlling and sourcing matters of Star Alliance Services GmbH. His area of responsibility includes Alliance governance as well as all fleet and network related topics.

His strategic focus lies in the identification of opportunities based on analysis of the overall competitive landscape, and evaluation of the impact of cooperations, such as codeshares and joint ventures, on overall competitive strength.

Martin joined Star Alliance in 2007 from LSG Sky Chefs, where he was Vice President In-Flight Management Solutions. He has extensive experience in the aviation and travel industry having previously worked with Airbus, Lufthansa eCommerce and Thomas Cook. He started his career with Roland Berger Strategy Consultants as a project manager in the aviation and transportation practice group.  

He holds a degree in aeronautical engineering as well as an MBA from the Technical University in Munich and has a doctorate from Rostock University. He is an associate lecturer at the University of Munich.  

Alska Scherer

Alska Scherer

General Counsel and Director Human Resources

Alska Scherer is General Counsel and Director Human Resources at Star Alliance HQ. Her department is responsible for the recruitment and development of the culturally diverse employee team at Star Alliance’s headquarters in Frankfurt, Germany. Her legal team provides the framework for the alliance’s business operations. She is also responsible for the project and change management division.

Scherer joined Star Alliance in 2005 as part of the legal team and was gradually promoted to Senior Legal Counsel, where she specialised on competition law.  She developed broader leadership skills not least through her participation in the Alliance’s Change Leadership Programme.

She has a law degree from the University of Trier and has studied law for one year in Norway at the University of Bergen. She completed her Post Graduate Studies at the University of Lund (Sweden) where she gained a Master of European Affairs (LLM).

Jeremy Drury

Jeremy Drury

Director Digital & Technology Services

Jeremy Drury is Director Digital and Technology Services at Star Alliance Headquarters. In this position he holds responsibility for digital product development, infrastructure, operations and security of all Star Alliance applications. He manages the partnership relations with innovation hubs and start-up communities, and is in charge of overseeing all activities relating website and mobile implementations.

Drury joined Star Alliance in 2002 as project manager and was promoted to Director Project Management in 2004. From 2007 to 2017 he held various director positions at Star Alliance Headquarters, including Interline and Revenue Development, Innovation Services as well as Commercial and Membership Development. In 2017 he was named Director Customer Experience, primarily in charge of making use of digital technology to improve the customer journey. In January 2018 his portfolio was expanded to include E-Services and further in 2019 to include Information Technology development and operations.

Earlier in his career he worked in engineering-based companies, both in Europe and the Far East.

Drury has a first class degree in chemical engineering from Imperial College London

Richard Carret

Director, Marketing & Communications

Richard Carret is Director Marketing & Communications at Star Alliance HQ, with focus on Integrated Marketing Communications, comprising global marketing, social media and both corporate and internal communications. His portfolio includes branding and corporate identity, customer relations, emergency response & crisis communications, and joint corporate sales for both global and local markets.

Richard joined Star Alliance in 2007 from United Airlines in Canada, where he held leadership roles in both sales and airport operations after various career functions at Canadian Airlines International. Richard also held a two-year pro bono role as president & CEO for the American Chamber of Commerce in Canada, in addition to leading airline and tourism organisations in Canada.

Working within Star Alliance

Working within Star Alliance

When you work for Star Alliance you become part of a dynamic global team. You will find exceptional working conditions and have the opportunity to develop your career in a key function in a small but effective organisation prominent within the aviation industry.

Everyone is expected to subscribe to our corporate values that make work a rewarding experience. We offer a wide variety of roles either on a full time, permanent basis or as a six or twelve month internship. We believe in training and developing our people and creating an open and honest environment where each and every individual is respected for what he or she contributes and where everyone can thrive.

Our corporate values


We strive to be the best in what we do and to be professional, dynamic and adaptable in the manner in which we do it.


We are committed to an environment that promotes honest and constructive communication.


We strive to be progressive in our work to secure leadership in the industry.

Innovation and change

We embrace change and embed innovation in what we do.

Trust and respect

We aim to create a respectful and meaningful workplace that fosters high ethical standards and that is free of discrimination and harassment, and where employees take pride in their work.


We recognise that teamwork is critical to our success and strive to promote a workplace where ideas and talents are shared.

Talent development

We are committed to continuous learning to realise the full potential of our employees and to retain the best-qualified people.