Media Resources

Germany, Frankfurt, July 10, 2017

WANT TO WIN A MILLION FREQUENT FLYER MILES*? Less than three weeks left to participate in Star Alliance’s 20th Anniversary Competition

Have you ever wondered what you would do if you won a million frequent flyer miles *? Well, time is running out! You have less than three more weeks to share a photo and a story about your favourite cultural experience for a chance to become a mileage millionaire. 21 winners will be selected, one from each Star Alliance Frequent Flyer Programme (FFP).

To participate, just log on to www.staralliance.com/mileagemillionaire and select the Star Alliance FFP in which you wish to win the million miles. If you are not yet a member of a Star Alliance FFP, simply sign up and receive a membership number online. Next, upload a profile picture, or selfie, together with a photo of your favourite cultural experience. A built-in photo tool will merge the two pictures and provide you with a choice of two personalised silhouettes. Select one as your competition photo.  Then briefly describe your cultural experience, detailing what made it so special and how it relates to the Star Alliance Anniversary campaign theme of connecting people and cultures.

The competition is running in all nine Star Alliance digital platform languages: Chinese (Simplified), Chinese (Traditional), English, French, German, Korean, Japanese, Portuguese and Spanish. Judging will be carried out independently by, among others, Star Alliance’s 20th Anniversary partner, National Geographic. The competition closes on July 31st, 2017 and the winners will be announced on September 28th, 2017.

All entries are screened for basic photographic resolution quality and to ensure they meet other general criteria as specified in the competition Terms and Conditions. Once approved, they are posted in the cultural experiences map for other travellers to view and interact with. 
 
Take a look at the map online to see the many thousands of experiences already entered, and for photos in locations ranging from some of the world’s best known to some of its remotest destinations.  From the streets of Paris to the Antarctic wilderness; and from the monuments of Rome to the depths of the Galápagos - travellers looking for cultural inspiration need not look any further. Experiences from such far-flung places as Svalbard (a Norwegian archipelago located between mainland Norway and the North Pole) can be found via the new Star Alliance cultural experiences map located on the competition homepage.  More than 1.5 million travellers have already navigated the map.

How to Spend a Million Miles 
So if you won a million miles, what would you do with them? Our 21 participating Star Alliance FFPs have a few ideas. With a million South African Airways Voyager miles**, for example, you could experience one of the seven Natural Wonders of the World by flying to Victoria Falls, a waterfall at the border between Zambia and Zimbabwe.  The experience for two people would include: Round trip Business Class tickets to Victoria Falls from Johannesburg; two nights’ accommodation at the Stanley Livingston Lodge; plus a choice of either a bridge swing & game drive or bungee jump and white river rafting -- or a helicopter ride over the falls. 
Or how about discovering up to 55 different countries with round-trip tickets from Istanbul with Turkish Airlines’ Miles & Smiles programme? With one million miles, the winner could explore 55 countries on their own, or discover 30 unique countries with a loved one -- including 10 round-trip tickets to Europe, 10 round-trip tickets to Africa, and 10 round-trip tickets to America.  Last but not least, with one million KrisFlyer miles** from Singapore Airlines, the winner could travel around the world to seven cities of his/her dream with four companions in Economy Class.  

Notes to editor:
* Some FFPs are offering alternative/comparable prizes. Full Terms and Conditions can be found at:  www.staralliance.com/mileagemillionaire.
**Examples are illustrations only, representing some, but not all, of the ways in which prizes may be used. Subject to availability, terms and rules of each FFP.

About Star Alliance: The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. Overall, the Star Alliance network currently offers more than 18,400 daily flights to 1,300 airports in 191 countries. Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.