Turns out, the man who's seen it all, hasn't

Meet National Geographic's Digital Nomad, Robert Reid

For our 20th Anniversary, we challenged Robert Reid to take on five unique cultural experiences – from horse riding above the clouds to building himself a home in -50°C, all selected by our five founding member airlines.

IN THE RING WITH A CHAMPION

Connecting cultures with Thai Airways

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IN THE RING WITH A CHAMPION

Connecting cultures with Thai Airways

“My first cultural challenge began in Bangkok. Upon arrival, my first question was how could I have a unique experience in a country so familiar to me? The answer came when Star Alliance and founding member Thai Airways arranged for me to connect with the people and the culture by way of a local gym. Training me in the traditional martial art of Muay Thai, they prepared me for a fight against a champion half my age. Watch me step out of my comfort zone, and into the ring.” -- Robert Reid

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Produced in partnership with

PERFORMING AT THE GATHERING OF NATIONS

Connecting cultures with United Airlines

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PERFORMING AT THE GATHERING OF NATIONS

Connecting cultures with United Airlines

“My fourth challenge from Star Alliance and founding member United Airlines brought me to New Mexico, a place close to my heart. My hosts were the members of Black Eagle, a Native American band. Native American culture is something that many people don’t have access to, so it was incredible to immerse myself in their culture. I was invited to their biggest date in the calendar, the Gathering of Nations, where we performed together in front of 80,000 people. I am proud to share with you my favourite experience I have ever had when travelling.” – Robert Reid

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Produced in partnership with

A NIGHT IN THE ARCTIC

Connecting cultures with Air Canada

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A NIGHT IN THE ARCTIC

Connecting cultures with Air Canada

“My third challenge from Star Alliance and founding member Air Canada took me further north than I had ever been, to an Inuit community on the edge of the Arctic Circle. A place so remote that you need certain skills to learn how to survive. Something that I would put into practice on my journey into the wilderness. With my guide Peter Boy and his pack of loyal huskies leading the way, we set out across the ice with no means of shelter in our bags. My experience in this alien landscape is something that I will always remember.” – Robert Reid

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Produced in partnership with

THE STOCKHOLM ROOFTOP HIKE AT DAWN

Connecting cultures with Scandinavian Airlines

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THE STOCKHOLM ROOFTOP HIKE AT DAWN

Connecting cultures with Scandinavian Airlines

“My second challenge brought me to Stockholm for the first time in my life. Here Star Alliance and founding member Scandinavian Airlines challenged me to see Stockholm from a whole new perspective, by hiking across the perilously high rooftops at dawn – my worst nightmare. After filling up on a Scandinavian breakfast and with the help of a local guide, I conquered my deep-seated fear of heights, geared up and set to it. Taking part in this challenge and putting my nerves to the test has created a lifetime connection to the city and its people that will stay with me for a long time.” -- Robert Reid

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Produced in partnership with

A HORSE RACE AT 6,900 FEET

Connecting cultures with Lufthansa

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A HORSE RACE AT 6,900 FEET

Connecting cultures with Lufthansa

 “My final challenge brought me to Ushguli in Georgia, known for being the highest village in Europe, and is home to some serious horse riders. This remote settlement nestled in the Caucasus Mountains is populated by warm, friendly and remarkable people. Often when I travel, I stay in hotels, but here I had the honour of being invited to stay with a local family, allowing me to step into their world and experience their culture. My challenge from Star Alliance and founding member Lufthansa was to take part in one of the most dangerous horse races in the world, except I had never learnt to ride a horse before.” – Robert Reid

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Produced in partnership with

Discover more cultural experiences

Let our member airlines inspire you, from sampling pufferfish in Tokyo with ANA to a street photography tour in New Delhi with Air India, and discover your favourite cities from a whole new angle.