TAP Portugal is the Portuguese leading airline, member of Star Alliance since March 14, 2005. Its Lisbon hub is a key European gateway at the crossroads of the African, North & South American continents, where TAP stands out as the leading carrier in operation to Brazil, currently serving nine different gateways with 70 frequencies a week.

TAP’s current network comprises 65 domestic and international destinations in 31 countries world-wide, with an even greater range of cities beyond its own system-wide network served by code-share operations with a number of partner airlines all over the world.

Thus, TAP offers customers an extended and highly flexible choice while providing them with the most convenient scheduled flights and easy connectivity onto further distant destinations.

Along with PGA, its regional carrier acquired in 2007, TAP currently offers over 1,850 weekly flights in average, on a modern fleet of 55 Airbus aircraft, to which add some more 16 aircraft operating in PGA colours. In the whole, the Company’s current fleet now comprises 71 aircraft.

Quality service to customers is the company’s top priority and as such TAP continuously invests in innovation and new technologies, whose potentialities add to deliver safe, reliable and upgraded product and services tailored to meet customers’ expectations.

Retaining the Portuguese character of the Company’s brand and quality service as the basic concept has been the main driver of TAP strategy in most recent years. More information available at www.flytap.com .

TAP keeps abreast with change - the Company redesigned its commercial strategy, completed its medium haul fleet renewal, repositioned on main markets and is present in Social Networking Media

Keeping abreast with change, TAP has, in recent years, redesigned its commercial strategy and launched new fare products aimed at different targets, which were developed to meet customers’ different motivations and needs, including, in the whole, a varied offer of features and services ranging from the best promotional prices to the best Business class service.

Introduced two years ago, those were meant to add more quality and flexibility to services offered to travellers along with a wider choice, a new focus on price and the strengthening of the Company’s transparency in communicating with the travelling public.

Therefore and in line with an orientation whose top priority is customers and living up to their expectations, TAP pursued its work, developing and upgrading the services and benefits extended to Customers, namely the premium passengers, having thereby launched a personalized assistance service (when travelling from / to Lisbon airport) with new dedicated check-in facilities and a Premium Customer Centre in place ready to assist premium Customers in every need.

Meanwhile, the company completed by last year-end, with success and on target, the programme of its medium haul fleet renewal with the launch of six new A320-214’s into operation. These new aircraft brought in considerable advantages either to the quality of services and comfort offered to Customers on board or enhancing the company’s environmental efficiency in eight per cent annually, also adding to increased operations reliability.

During 2010, the consolidation of TAP’s repositioning on some of its main markets, such as Africa and Brazil, in South America, rather than growing at the same pace of the last ten years, has been part of TAP current efforts to pursue its sustainable growth, in adapting to the change in the marketplace as a whole, while increasing traffic figures and improving load factors in its system-wide Network at the same time.

Thus, making the best of the existing opportunities, TAP launched three new destinations this summer: Marrakech, Morocco and Algiers, Algeria, both started on June 1st. with three frequencies a week each.

With these additions, TAP took an important step further towards the strengthening of its strategy in Africa and now covers an 11 destinations network in nine African countries, offering 63 weekly flights to the Continent.

In parallel, TAP also inaugurated, on July 3rd, a new route to Campinas (Viracopos airport) in Sao Paulo State, Brazil on a three weekly flights basis as well.

TAP reaches thereby a total of 70 weekly flights to nine different gateways in Brazil, of which 17 alone to Sao Paulo, thus clearly reaffirming its leading positioning in the operations to Brazil.

Moving on new paths and adopting the new tendencies in the emerging new vehicles in communications with Customers, TAP has recently launched its own accounts in Facebook and Twitter along with its Youtube branded channel – www.youtube.com/tap as well.

Awarded in 2007, at the WTM (World Travel Market) in the U.K., in recognition for its highly valuable contribution to the development of the Tourism industry in Portugal, TAP has more recently won several awards and accolades, amongst which the following are highlighted.

In 2009, TAP was recognized and awarded by the WTA (World Travel Awards) as the World’s Leading Airline to South America. Honoured by UNESCO and by the International Union of Geological Sciences with the IYPE “Planet Earth Award 2010”, in the category of Most Innovative Sustainable Product, in recognition of the achievements of the company’s Carbon Offset Programme, the first one launched worldwide in partnership with IATA (2009).

Voted the 3rd Best Airline in South Europe by Skytrax, TAP was recognized by the prestigious Condé Nast Traveller magazine as the Best Airline (2010) and recently awarded, for the 7th consecutive time, as Best Airline by the Portuguese specialized trade newspaper Publituris.