Scandinavian Airlines SK
Over the years, SAS has established itself as an innovative, pioneering airline. In the 1960s, it became the first airline in the world to fly over the North Pole and in 1962 was awarded the Christopher Columbus Prize - often called the Nobel Prize of communication - in recognition of its pioneering transpolar flights. In 1952, SAS was the first airline in the world to introduce Tourist Class, a discounted ticket with certain conditions. The entire airline industry later followed suit.
With a new strategic platform launched in 2011, SAS wants to continue to build on its positive trend and ultimately set a higher standard within aviation.
With its previous strategy, Core SAS, the airline has reduced unit costs by 23% since 2008, whilst at the same time achieving the highest customer satisfaction in 11 years and position itself as Europe's most punctual airline in the past years. This has provided SAS with a platform that the new strategy builds on and strengthen. The airline launched its new focus, the strategy 4Excellence, which has the goal to by 2015 achieve excellence within four cornerstones: Commercial Excellence; Sales Excellence; Operational Excellence; and People Excellence.
SAS is in the forefront of the industry in relation to environmental concerns and aims to
In line with IATA's vision, the overarching long-term goal for SAS' environmental work is to have zero emissions no later than 2050.
SAS was founded in the spirit of international cooperation. This same spirit was applied in May 1997 when SAS founded Star Alliance together with Air Canada, Lufthansa, United Airlines and Thai Airways International, offering convenient connections throughout an integrated global traffic system.
SAS offers cheap flights to and from Scandinavia to Europe, USA, Asia and the Middle East. Here are our top destinations in Scandinavia: