Starting May 28th, 2013, Avianca became the unified corporate and brand image resulting from the merger of two leading Latin American airlines, Avianca and TACA. Together they strive to offer a safe, warm, and efficient service to regional and world travelers, who consistently choose the most comprehensive route network in Latin America as their travel option.
Avianca started in 1919, making it the oldest airline in the western hemisphere, while TACA on the other hand began in 1931. Both airlines share a rich historic background, on which they built a joint vision of the future.
In 2009, they lead the first great airline merger in Latin America, creating what is known today as Avianca Holdings S.A.; which includes passenger airlines, an wide product and aeronautical services portfolio, such as air cargo, mail, and courier services; as well as specialized aeronautical assistance, and vacation packages.
The joint frequent flyer program, LifeMiles, currently has more than five million members which enjoy the benefits offered by the program, such as: mileage redemption for airline tickets, hotel nights, and car rental among others. During the last edition of the Freddie Awards, LifeMiles was recognized as the program with the “Best Redemption Ability” in the Americas.
Avianca believes that constant improvement plays a key role in its customer care strategy, systematically listening to their customer´s needs and adapting according to them. For more information visit www.avianca.com
Enjoy a journey from digital connections to meeting in person with Nicole German, Head of Marketing for LinkedIn Latin America and Star Alliance Gold Status member.